Tuesday, April 19, 2011

History of (measurement & evaluation of) public relations

Tom Watson, at The Media School, Bournemouth University, has posted a 2-part video of his lecture on the history of evaluation of public relations. Very much worth the watch even if the topic might not score big on Netflix. Provides more perspective than professional communicators usually demonstrate. Tom is also the organizer of the annual International History of Public Relations Conference. Here's the lecture: Part 1. Part 2.

Yet another kind of textscape: Flipboard

Flipboard is amazing (or is it entirely anticipated?). Frederic Filloux at Monday Note provides an instructive overview of the promise/threat that Flipboard presents. The video clip on their website tells the whole story. Combination of tra-digital and social media accomplished.

Friday, April 15, 2011

Not only is walking good for you . . .

Walking, widely established by science, Buddhists, and everyone in between, is good for you. See my February post. Now we're learning that sitting is lethal.

Tuesday, April 5, 2011

Don't rile up the research community

Ragan's PR Daily posts don't generally provoke many comments or much controversy. But one post did this week. A post by a PR person at a Westchester NY-based agency has sparked a fire in the guts of the usually staid world of PR researchers. There is more than one lesson to be learned from the original post and the trail of comments. I don't want to indulge in too much obvious meta-analysis of all this and the author and Ragan have been taking their hits. (But I have to admit, I agree with comments.)

The Barcelona Principles relating to the measurement of public relations effectiveness got a small flush of attention in the PR trade media last summer, but I have strong suspicions that the principles haven't sunk in much yet among PR practitioners.

Part tempest-in-a-teacup and part tipping point in attitudes to what public relations is and does. This conversation will continue at AMEC's upcoming June conference in Lisbon.

Another great collection of textscapes: perspectives, drawings, photos, poetry

In reading Paula Deitz's Of Gardens: Selected Essays (University of Pennsylvania, 2011), I've discovered some wonderful colored pencil drawings, photos, and poems/essays by Barbara Stauffacher Solomon. Her collection and publication, Green Architecture and the Agrarian Garden (Rizzoli, 1988) is a fascinating meditation on shaping -- and seeing -- landscape.

The Invention of Brownstone Brooklyn

Suleiman Osman's new book, The Invention of Brownstone Brooklyn: Gentrification and the Search for Authenticity in Postwar New York (Oxford, 2011) is a thought provoking study but not just about the post-WWII history of the borough. The book provides many insights into how ideology and values shape land/city-scape and community whether it be Brooklyn or Lincoln Park or Capital Hill or Adams Morgan or South Beach. The contrasts to New Deal Liberalism confidence about big-project urban redevelopment may be too stark, but they create a good frame for understanding this odd progressive/conservative phenomenon of (faux preservation/conservation of urban neighborhoods by 'outsiders.'

Early cherry in bloom, Brooklyn Botanic Garden: Prunus 'Hally Jolivette'