Tuesday, April 5, 2011

Don't rile up the research community


Ragan's PR Daily posts don't generally provoke many comments or much controversy. But one post did this week. A post by a PR person at a Westchester NY-based agency has sparked a fire in the guts of the usually staid world of PR researchers. There is more than one lesson to be learned from the original post and the trail of comments. I don't want to indulge in too much obvious meta-analysis of all this and the author and Ragan have been taking their hits. (But I have to admit, I agree with comments.)

The Barcelona Principles relating to the measurement of public relations effectiveness got a small flush of attention in the PR trade media last summer, but I have strong suspicions that the principles haven't sunk in much yet among PR practitioners.

Part tempest-in-a-teacup and part tipping point in attitudes to what public relations is and does. This conversation will continue at AMEC's upcoming June conference in Lisbon.