Tuesday, April 19, 2011
History of (measurement & evaluation of) public relations
Tom Watson, at The Media School, Bournemouth University, has posted a 2-part video of his lecture on the history of evaluation of public relations. Very much worth the watch even if the topic might not score big on Netflix. Provides more perspective than professional communicators usually demonstrate. Tom is also the organizer of the annual International History of Public Relations Conference. Here's the lecture: Part 1. Part 2.