Thursday, July 7, 2011

Lady Gaga: the medium that works

The PR/marketing communications world today has so many more options -- for observing/understanding and for communicating -- that the concept of "the media that matters" has gained new prominence. A telling example: as Los Angeles anticipates major traffic snarls during maintenance of Interstate 405, they chose as one important channel of public communication something most would consider a form of "new media": Lady Gaga's Twitter feed. Here's the NYT story.