Friday, July 8, 2011
Registration open for North American Summit on PR Measurement
The Institute for Public Relations and PRSA are co-sponsoring the 9th annual North American Measurement Summit this year, September 18-20 in Philadelphia. Day 1 is pre-conference workshops, a "PR measurement boot camp." Day 2 includes presentations from J&J, Yahoo!, and ConAgra. I will also be moderating a panel discussion exploring how companies and PR agencies are really implementing both output and outcome measurement platforms. Panelists from BurrellsLuce, Report International, VMS, WCG, and H&K. Day 3 presentations from Treasury Department and PwC.