Monday, July 25, 2011
Social media speeded relief during March earthquake and tsunami
I met with Kenui Hanaue at Dentsu PR in Tokyo last week. Dentsu is scheduled to publish in October 2011 a report on how citizens' use of social media was used to alert emergency relief providers of urgent needs and locations -- far faster and more effectively than government/official channels. Not a rap on government -- but a cogent case study of organic crisis communications in action that should inform corporate/government official crisis communications planning in the future.