Tuesday, August 30, 2011

Getting more bang for our bucks -- from the Monday Note blog


As I often find, Frederic Filloux at the Monday Note blog, has an insightful new post about the relationship between public funding for media and media penetration. Filloux summarizes a recent report by Rasmus Kleis Nielsen, a research fellow at the Reuters Institute for the Study of Journalism at the University of Oxford and Geert Linnebank, a former editor-in-chief at Reuters: Public Support for the Media: A Six-Country Overview of Direct and Indirect Subsidies.

I won’t re-cap the post: read it here. The point, however, that struck me was that the report confirms, across this six-country study, that internet growth does not necessarily decrease print press penetration: the data shows both strong online and print readership in both the U.K. and Finland. Research does not support an inevitable race-to-the-bottom in regards to media quality or quantity.