Monday, August 8, 2011

Interesting new cross-channel metric for marketing communications

The new company, crowdtap, @crowdtappers, has published on Scribd its new white paper on "Brand Influence," a new cross-channel marketing communications metric "developed specifically to allow marketers to understand the estimated output or impact of nearly any type of marketing activity." The new metric takes into consideration Intensity, Proximity, and Length of Exposure of a marketing communications act, compounded by Reach. Featured last week in Fast Company, crowdtap is boasting some new, very high profile customers and $7 million in Series A financing. We may be on the way to a new generation of marketing communications metrics that make sense in the social media world.