Sunday, August 7, 2011
Jason Fried and David Heinemeier Hansson's book, Rework, provides an enormous relief from the predictable and never-ending business/entrepreneur-advice that seems designed only to make the reader feel how impossible it really is to succeed ("If you're reading this advice book, it's obvious you're not Mark Zuckerberg"). Fried and Hansson offer advice that sounds like they haven't read any of the other books out there (thank goodness). You may not agree with everything in the book, but you have to get the sense that the authors are relentlessly telling the truth (as they see it) and not striving to be nicely positioned among the management experts. From a public relations perspective, the book is so successful through the authenticity that is an attribute of any real, effective brand and communication.
Some of their advice: "ASAP is poison. Underdo the competition. Meetings are toxic. Fire the workaholics. Emulate drug dealers. Pick a fight. Planing is guessing. Inspiration is perishable."