Thursday, September 29, 2011

Still living in the analog world

Don Bartholomew's recent post on Metricsman, "Measurement 2020 and Other Fantasies," is a nice summary of where PR metrics and analytics are likely evolving. I'm glad, however, he's kept things in perspective. He points out that we still live mostly in the analog world and word of mouth is still more pervasive and important than word of mouse.