Wednesday, June 12, 2013

New guidelines for social media measurement based on the AMEC Valid Metrics Framework

Angela Jeffrey
President, Angela Jeffrey & Associates LLC
Angela Jeffrey, president of Angela Jeffrey & Associates LLC / MeasurementMatch.com and member of the Institute for Public Relations Measurement Commission has published new, very user-friendly approach for social media measurement: Social Media Measurement: A Step-by-step Approach."

The document, published by the Institute for Public Relations, outlines an 8-step process (clear and sensible -- even your boss can understand it) that is based on the AMEC Valid Metrics Framework, a set of best practices for PR and communications practitioners and research suppliers that has evolved over the past few years following the adoption of The Barcelona Principles, a set of principles/standards for all PR measurement that was adopted at a conference in Barcelona in the spring of 2010 and subsequently widely promoted by AMEC (International Association for the Measurement and Evaluation of communication).

Slowly, but surely, real measurement and analysis are being integrated in the U.S. public relations practice -- much to the credit of people like Jeffrey and the advocacy initiatives of AMEC and the Institute for Public Relations Measurement Commission.