What started out as a local curiosity escalated to the status of national news (The New York Times, CBS, ABC, and USA Today for examples).
Is this "news"? Well, some reports claim the siting is "as rare as a unicorn." (Wouldn't that count as news?) Or, as The New York Post headlined its coverage, "People are losing their s--t over this bird."
I have not seen the Painted Bunting myself. But I have seen -- over the past several days -- at various times of day anywhere from a dozen to fifty+ Brooklynites (and from further afield according to media coverage) with their binoculars and big camera lenses tip-toeing around the Lakeside area of Prospect Park. Older people, younger people, and a healthy demographic, ethnic mix of curiosity seekers of presumably varied motivations.
The experience / phenomenon of the Painted Bunting in Prospect Park this year would never have been possible without 1) neighborhood enthusiasts, 2) social media / phone cameras, 3) NYC parks promotion, and -- 4) the bird(s). The natural world, local residents' pride of place, digital technologies, and global media have coalesced to provide a distinctive, and encouraging story for the year's end.